Which of the following is not part of data governance?

The correct understanding of data governance emphasizes the management, control, and strategic oversight of data assets within an organization. This involves ensuring that there are clear controls and responsibilities related to data management, which are reflected in the first three choices provided.

Ensuring control and accountability for enterprise data is crucial for maintaining data integrity and quality, as it establishes who is responsible for data management and usage within the organization. Establishing and monitoring data policies further reinforces this concept by ensuring that there are rules and standards guiding how data should be handled and managed, which is essential for compliance and operational efficiency. Assigning data decision rights and accountabilities ensures that there are clear roles defined within the organization regarding who can make decisions about data, which helps streamline processes and maintains order within data governance efforts.

In contrast, promoting the sale of enterprise data does not align with the principles of data governance. Data governance focuses more on the stewardship of data and ensuring its quality, security, and compliance rather than commercializing data for profit. The latter is more aligned with data monetization strategies, which are distinct from the primary objectives of data governance. Consequently, the act of promoting the sale of data falls outside the core functions typically associated with data governance.